# IP & Web3

From Disney's Snow White and Marvel in the United States to One Piece and Mario in Japan, IP has proven to the market through countless historical examples that it is one of the most efficient ways to acquire a large number of users and brand premium at a low cost.&#x20;

IP is vital in Web 2.0 and the growing Web3 landscape. It incentivizes innovation, enables content monetization, and builds strong brands. As Web3 expands, integrating IP becomes crucial for a smooth transition and preserving value.&#x20;

With the NFT market valued at $22.24 billion, liquidity has decreased, necessitating cultural assets for sustained growth. Projects like CryptoPunks and NBA Top Shot generate interest. Japan's cultural IP market holds promise.&#x20;

FungIPle combines Japan's cultural IP and NFTs to support creators and foster narratives. Our goal is to aggregate global IP creativity, enhance IP rights through blockchain, and improve the NFT market.
